Kate Norris

Strategic Consultant

Kate has worked in the travel industry for 19 years. In the early years she worked for luxury ski companies both in the Alps and the UK, before moving to Excursions Ltd to handle top end cruise shore excursions worldwide. In 2005 she relocated to Edinburgh to set up the Excursions Ltd Scotland office as Director, expanding the business over four years to show a 664% growth in operations and 367% growth in profit, overseeing offices in both Edinburgh and Orkney. Kate was a founder member of the Cruise Scotland marketing group.

Since starting a family, Kate has helped found and run the highly successful Tour de Force charitable cycling event, seeing a 50% increase in participation and fundraising over three years. She’s travelled extensively throughout her career for work and pleasure with a particular emphasis on and love for Asia.